1962 advert for Marlboro cigarettes Essay Example

1962 advert for Marlboro cigarettes Essay Example 1962 advert for Marlboro cigarettes Paper 1962 advert for Marlboro cigarettes Paper The next set of lines state to the reader that the flavour of the cigarettes is unfiltered but the cigarette does have a filter The use of juxtaposing words makes the readers think twice at first. The initial part of the phrase writes that the cigarette has a filter, which is good for the health of the consumers. The second part tells the reader that even though it has got a filter the flavour of the cigarette or the experience of smoking one is unfiltered, suggesting it is undiluted, which makes it even better than the first part of the phrase.Hence, both parts of the sentence are positive and combine to make one encouraging phrase. The box of cigarettes is what stands out the most in the whole advertisement, since it is in red and it is up front. The box is open for the possible consumers to see the new type of cigarettes and convince themselves that the cigarettes are almost alike. There are three visible cigarettes in the advert, but only one is raised enough to be taken; this makes the reader eager to take one, increasing the chances of readers buying a pack of cigarettes.In addition, the only colour other than black and white is red. This colour links in the head of consumers reading the advert with the pack of cigarettes of the Marlboro brand. Almost at the bottom of the advertisement, below the box of cigarettes the advertisement reads: You got a lot to like- Filter, Flavour, Pack or Box. The advert is telling the reader that both the unfiltered flavour and the filter inside the cigarette complement to make it irresistible to them.Good for their health with the same taste they already love. Plus, they sell them in a pack, for space and weight convenience since its lighter and smaller, or, in a box for men in heavy-duty jobs that carry their cigarettes in their pockets all day. This line is stating all the good things about these cigarettes and it gives no choice to the consumer but to think that the Marlboro cigarettes are the best in every possible way.In addition, the omission of the health warning is beneficial since readers will not even remember all the consequences of smoking. This idea of health precautions is also removed by the impression of the filter eliminating all bad things from the body and men convinced that also they can smoke filtered cigarettes. Also, at the very bottom it is clear that cigarette companies like Marlboro can support and promote sports, which again links with the idea of cigarettes not having any side effects.In conclusion, the advertisement uses various techniques to contribute to the effectiveness of the message that is sent across to every potential consumer. Every advertisement of the Marlboro brand uses a common technique of language and image to persuade the reader to buy their cigarettes, but this one in particular uses some language and visual techniques that enhance both messages in the advertisement.

Nike in Vietnam Case Study Essay Example

Nike in Vietnam Case Study Essay Example Nike in Vietnam Case Study Paper Nike in Vietnam Case Study Paper Nike, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U. S. , six employee networks focus attention on important communities within Nike. The intended role of each network is to foster professional development, enhance work performance, identify mentors, assist in recruiting diverse professionals, develop increased community interaction, and encourage improved teamwork and interaction within and across work groups. Location The Company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Nike has been criticized for contracting with factories (known as Nike sweatshops) in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been stopped. As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the companys standards for worker treatment. It serves an area worldwide with its products. It has also been investigated into the claim of child labour in Pakistan. Benefits for the company and the country of origin The company employs 650 000 contract workers worldwide at relatively low labour costs. Because of the early decision to manufacture shoes in Asia allowed his company to enjoy lower labor and production costs, Nike was able from the outset to produce highquality athletic shoes at competitive prices. Nike’s presence provides an influx of U. S. currency with which host countries can buy the imports, such as high-tech equipment, that are critical to economic and cultural development. Drawback for the company and country of origin The Global Economy- when the global economy falls, so do the sales of the company, therefore they make less profit and then eventually have to lose employees due to not being able to pay them, this would then have a negative impact on the host country as they would not have as much money going back into the economy. Organisational structure – when the company grows and expands overseas, this often means that a lot of the original structure and control can be lost. Working on a global level- the advertisements for Nike didn’t first work in all cultures as they had different meanings to different people, this then led to Nike changing the advertisements to fit in with the local culture to appeal to a global market. The Nike Foundation (a social benefit for the host country e. g. Brazil) Absolutely everything Nike does supports the Girl Effect: the unique potential of 250 million adolescent girls to end poverty for themselves and the world. Nike believes in the power of unleashing human potential – on the field, on the court, and in life. At the Nike Foundation, they take the power of potential to a new playing field to combat one of the most pressing issues of their time: global poverty. When the Nike Foundation started in 2004, it sought the best investment with the highest returns. They traced the symptoms of poverty back to their roots, and it led them to an unexpected solution and a catalyst for change: adolescent girls. There are 250 million adolescent girls living in poverty in the developing world. That’s a quarter of a billion girls aged 10-19 living on less than $2 USD a day. When a girl in the developing world realizes her potential, she isn’t the only one who escapes poverty she brings her family, community, and country with her. It’s a leverage strategy that can’t be beat. That’s why adolescent girls are an exclusive focus. Investing in a girl stops poverty before it starts. Many girls migrate from the rural areas of Kenya to the city of Nairobi in search of opportunity. But quickly, these girls find that opportunities are limited. With no education and no prospects, often, she is left with her only asset: her body. The Nike Foundation however, meant that girls could go into employment legally and safely. This then benefitted the host country as there was more legal employment and less spread of illness or disease. Benefits for the host country Increased education levels as girls are being educated to work rather than using her body to earn money, therefore better jobs can be found and therefore more money can be put back into the country. The increase in the level of jobs can provide better employment for people living in that country therefore increased money put back into the country. Drawbacks for the host county As many young girls are moving to the city to find employment in these factories, the population left in the rural areas is ageing. This means that less work will be able to be done and is known as a ‘brain drain’ where all the talented young people move out of an area in search of job opportunities. The building of infrastructure to attract the TNC can end up costing the host country a lot of money, possibly more money than the GDP; therefore the country may end up in debt and then become unattractive for money lenders.

Total Quality Management & its application in Coca-Cola Turkey. (How Essay

Total Quality Management & its application in Coca-Cola Turkey. (How critical is it in a rapidly developing world for the Coca-Cola Company's Turkey future to maintain Total Quality Management) - Essay Example CCI claims to be implementing TQM. Sufficient volume of literature was available on the subject of TQM, its principles and the tools to implement TQM. After review of the literature interviews were taken. The second chapter concentrates on TQM – history, principles, approach and application. Through the literature review it has been demonstrated that TQM is a process where responsibility has to be shared by all departments. Since the process of achieving TQM involves changes in the culture, there is a correlation between TQM principles and culture. The history of TQM has been discussed at length. It has been found that TQM is based on the human element in any organization and hence the principles would be the same in any country even though the culture and the behavioural patterns would differ. The definition of quality has been discussed and it has been established that TQM involves satisfaction of both the internal and the external customer. Attaining TQM also involves team work because all departments have to be in unison. To achieve TQM a quality system has to be developed and this requires understanding the needs of the customer. A proper system also enables the organizat ion to use its resources efficiently. Empowerment is the most important technique of TQM. To study the extent to which Coca-Cola’s applies the principles of TQM the methodology adopted was to examine its mission, vision, and values, which the company claims reflects in its actions. The third chapter deals with the research that was undertaken based on the assumption that a company of the magnitude of Coca-Cola could not be wrong in their claims. The study was focused on their unit in Turkey. Secondary data was collected through books, academic journal and internet articles and publications. Primary data was collected through interview of seven officials at their Turkey unit – CCI. Since there was nothing to be